Marketing & Communications
Marketing professionals develop and maintain a company brand, and strategize effective ways to promote materials and services.
Marketing research provides consumer information that marketers use to define opportunities and issues to generate a call to action, and evaluate performance of clients’ products.
A career in communications at its core is about creating messages: messages that inform, educate, promote products and services, and start conversations.
Writing and editing careers within the communications sector are numerous and highly competitive. Opportunities for candidates with strong writing skills exist in the fields of technical writing, journalism, science writing, creative writing, and nonfiction writing.
Editors take written text, eliminate excess, check for accuracy, and correct issues with grammar, style and consistency.
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