Events

From Research to Action: Understanding Your Market Workshop

Session Two - Option A | B2B Market Research (Instructor: Peggy Smith)

Disciplinary expertise and interdisciplinary connections

Join the Technology Entrepreneurship Office (TEO) for a free workshop to help you analyze market trends, uncover customer insights, and refine your business strategy. This hands-on training, taught by the Marketing Leadership Institute and UW Business Library expert Peggy Smith, will equip you with the tools to understand market dynamics, conduct B2B or B2C research, and develop data-driven market strategies.